The first BOO clothing store was launched in 2006, on La Perla Street and in 2012 it moved to Bonavista Street, close to Passeig de Gràcia. The name of the store is inspired by Boo Radley, one of the main characters in Harper Lee’s novel “To Kill a Mockingbird”. The clothing at BOO is made up of both classic labels and emerging designers.
BOO has many hard to find brands in their racks and also some limited edition items made especially for the store. As well as clothing and accessories, BOO has an area for books and fragrances.